Richard Moore:

What do Agents need to be successful? It begins with an open-door policy. No waiting for answers or assistance. I have an extensive track record of helping Agents achieve top producer status. Personal coaching, training and business development, all of which we provide. We guide you to success. Our organization works with you to develop marketing strategies necessary to generate strong, consistent activity. Our guidance helps you differentiate yourself in the marketplace to generate income-producing leads.

I am a licensed Real Estate Broker whose background originated in the Accounting Profession, thereafter, becoming Chief Financial Officer for a prominent residential Orange County Developer.

I serve as a member of the Orange County Association of Realtors MLS Committee and Professional Standards Board on behalf of Orange County Realtors. I offer sophistication and exceptional knowledge of the Real Estate Industry.

Coldwell Banker’s technology is superior to all others in the industry, helping you become more effective and productive. Our technology has taken Coldwell Banker Sales Associates to the next level. If you are a Client or Real Estate Professional searching for skilled, competent Realtors or are interested in Career Development, call us!

Jon Fasola:
Executive Vice-President/Broker Associate

My motto is “always willing to help our agents” as my office door is always open to our agents. My goal is to help our agents achieve their maximum potential, their success is our success, and we operate under that tenet.

Whether their need is guidance, encouragement, training, or they just want to chat a little bit, I will be there. With over 30 years of real estate experience, I can provide our agents with up-to-date information that will certainly assist their successful Real Estate careers.

Along with being a licensed Real Estate Broker, my experience as a CPA with KPMG and my corporate accounting background with the American Funds helps our agents with every single Real Estate transaction. Join us, we have your back!

Carlos Rodriguez:
Director of Marketing and Technology / Broker Associate

Thanks to various technological advancements, from CRM software to 3D home tours and paperless contracts, the world of real estate has been transformed. I assist Agents through the usage of modern technology, empowering each to rethink not only how they work with and generate clients, but also how to effectively use technology and marketing techniques to enhance one’s business activities.

Gathering agents together in a positive environment helps foster a culture of collaboration, constant learning, and camaraderie. I conduct weekly training sessions covering a multitude of subjects which are inclusive of highly defined marketing programs and the implementation of technology. I am here to make the office a supportive hub. I encourage and am always available to meet with anyone wishing to have personal assistance.

My career in real estate began in 1997. With expertise in marketing and technology and a desire to actively engage in real estate related activity, I worked towards and obtained a Real Estate Salesperson’s License which then led to obtaining a Broker’s License. I enjoy sharing the knowledge I have picked up throughout the years to assist our Associates in achieving their career goals. I work with Realtors ranging from top producers Agents to new licensees.

You can rely on me to provide the support, mentoring and the coaching you require to excel in the industry. Call me with any questions. I will help!

William White:
Manager/Sterling Escrow II

I'm a high performing and experienced escrow officer. I have several years of managing real estate transactions and escrow closings with fine attention to detail, superb problem-solving and communication skills, and team spirit.

Not only am I originally from Columbus, Ohio, but I am also an Ohio State University graduate with a major in International Studies and Business. I am bi-lingual and speak Vietnamese fluently. I've been working in the escrow and title industry for most of my career dating back to year 2000, the same time frame when I relocated to California. I am a Notary Public and have been a Loan Signing Agent since 2001. Among other things, I've lived and worked in Vietnam for in excess of 3 years as a school teacher as well.

Sterling Escrow II has been my home since 2019. Everyone who has worked with me in escrow would say I’m a very dedicated and hardworking professional. My job as an Escrow Officer is to facilitate each transaction seamlessly from open to close. I pay special attention to each deal to ensure that everyone receives only the utmost satisfaction with our services. From the moment you open escrow, to the moment you close, I will be there to assist and guide you throughout the entire process. I look forward to working with you. Be part of our team!


Cecilia Castillo:
Digital Marketing, Design & Social Media Consultant

In today's world, it is nearly impossible to thrive in any industry without effectively establishing a digital presence on the internet and its various platforms. I possess a skill set that empowers agents to build a strong digital brand, setting them apart from their competitors.

I am here to provide guidance in branding, social media content creation, website development, email marketing, and digital marketing strategies. With 15 years of experience as a Marketer and Graphic Designer, I have worked in advertising agencies and in-house marketing departments. I have also assisted numerous Real Estate Agents and entrepreneurs in creating successful digital footprints for themselves and their businesses.

My objective is to assist our agents in showcasing their expertise, knowledge, and consistency throughout the digital realm. By combining these efforts with offline marketing strategies, we can significantly enhance their success in the highly competitive Real Estate industry. We possess the necessary tools, expertise, and a premier brand to propel you towards success. Join us today!

Mark Ochoa:
Career Development Manager & Marketing Specialist

His extensive background in sales and (online/video) marketing has proven to be
an invaluable resource to our Sales Associates and their Clients.

He has been a licensed real estate agent in California since 2006 and works
side-by-side on the front lines with the agents in the office. He is fluent in
English, Spanish, and Portuguese.

Mark traveled the United States as a speaker for the Anthony Robbins Companies.      In his role with the organization, he conducted training programs for real estate agents, sales professionals, and executives of the “who’s who” of the business world.

In pursuit of professional growth, Mark branched off and started a sales and marketing training business where he conducted private workshops, leading seminars internationally for various companies such as Coldwell Banker, RE/MAX, Century 21, Keller Williams, Bank of America, and Berkshire Hathaway to name a few.

Mark was raised in Brea where he attended Brea-Olinda High School.  After high
school, he attended Orange Coast College, and graduated from Fullerton College where he played baseball.  Mark leads a very active lifestyle. He is trained in Krav Maga, Boxing, and Brazilian Jiu-Jitsu and has trained with some of the top competitors in the world. He also enjoys mountain biking, learning the game of golf, and reading.

Alice Le:
Office Manager / Escrow Assistant

Certain skills are necessary to give the best presentation possible. Communication, technological and customer-service skills, all critical to my role of creating a welcoming and professional environment for our clients and Agents.

I am a highly qualified and seasoned escrow assistant and I understand the complexities of real estate transactions, possessing the ability to engage with clients and Agents on a high-level.

It is critical to me that your first impression of our space is inviting and engaging. For clients and Agents alike, you can be assured our office and the environment is professional, welcoming, and predicated upon being the very best in the industry. I am happy to say that all starts with me!

Join our Amazing Team of Agents

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